In the race to keep one step ahead, rebrands are commonplace in today’s retail sector.
While full name changes (think X) are rare, smaller, more subtle tweaks to logos and text are more common.
But where once the results were often trend-based, increasingly, we are now seeing a step backwards and a return to simpler times—heritage branding.
What does the past have to offer some of our most iconic brands? Find out here: